For asset & equipment finance businesses
Build a More Predictable Pipeline of Finance Opportunities — Without Relying Entirely on Referrals
MKM Media builds the paid acquisition, conversion funnels, lead qualification and automated follow-up infrastructure that turns traffic into genuine finance opportunities.
Built around the assets your clients finance
- Work vehicles
- Trucks
- Excavators
- Heavy equipment
- Construction equipment
- Machinery
- Trailers
- Commercial vehicles
Watch the overview
See How the MKM Finance Growth System™ Works
A walkthrough of each stage, and how it fits around the sales process you already run.
How the MKM Finance Growth System™ works
The real problem
Getting Leads Isn’t The Real Problem.
Most established finance businesses don’t have a closing problem. Your team knows the products, the lenders and how to get a deal over the line.
The problem sits earlier. New business depends on referrals, partner and dealer relationships, and the occasional batch of purchased leads. Some months are full. Others go quiet, and there’s no lever to pull when they do.
When marketing has been tried, the ads ran, leads came in and most went nowhere. Not because the traffic was wrong, but because nothing was built to handle it.
The core idea
The problem isn’t just traffic. It’s the system between the click and the sale.
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Referral dependency
Your pipeline rises and falls with how busy your referral partners are. You don’t control the volume or the timing.
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No predictable acquisition channel
There’s no channel you can turn up when you have capacity, or rely on when referral partners go quiet.
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Poor lead quality
Purchased leads are often sold to several competitors, out of date, or from people in no position to finance anything.
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Slow follow-up
New leads sit in an inbox while your team is busy closing deals. By the time someone calls, the business owner has moved on.
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Generic marketing
Agencies running the same playbook for gyms, dentists and finance businesses rarely understand assets, lenders or how finance is sold.
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Poor tracking
You can see clicks and leads, but not which campaigns produced applications, approvals and closed deals.
Two approaches
The Old Way vs. The MKM Way
Most finance businesses already have some of these pieces. The difference is whether they’re built for finance, and whether they’re connected.
The system
The MKM Finance Growth System™
A complete acquisition infrastructure designed around how asset and equipment finance businesses actually generate and convert opportunities.
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01
Attract
Paid acquisition
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02
Convert
Finance-specific funnels
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03
Qualify
Filter genuine opportunities
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04
Follow up
Automated SMS + email
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05
Track
CRM pipeline
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06
Optimise
Improve what produces real opportunities
Stage 06 feeds back into stage 01. Each round of campaigns is shaped by what produced real finance opportunities in the last.
Inside each stage
What MKM Actually Builds
Six connected stages, set up and managed for you. Your team stays focused on the finance. We build and run everything around it.
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01Attract
Campaigns built around the assets you finance
Targeted Meta and Google campaigns for specific assets: work vehicles, trucks, excavators, machinery. Each one speaks to a defined business owner with a clear finance offer, not broad brand awareness.
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02Convert
Dedicated pages, not your homepage
Traffic lands on finance-specific pages built for one asset and one offer. Each page is designed for mobile, loads quickly and makes the next step obvious.
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03Qualify
Know who you’re calling before you call
Short, structured forms capture what your team needs first: asset type, purchase timeframe, time in business and approximate finance amount. Sales time goes to genuine opportunities.
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04Follow up
Speed-to-lead, handled automatically
The moment a lead comes in, SMS and email go out and your team is notified. Leads who don’t answer are followed up automatically instead of forgotten.
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05Track
From first click to closed deal, in one view
Every lead enters a CRM pipeline that mirrors your sales process, from first contact through application, approval and funding. Conversion tracking ties each stage back to the campaign that produced it.
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06Optimise
Improve what actually produces deals
Performance is reviewed against applications and closed deals, not just clicks. Creative, offers, audiences, pages, qualification and follow-up are refined around what is working.
Why MKM
More Than Ad Management.
An ad campaign can create attention. It can’t respond at 8pm when a business owner fills in a form, filter out time-wasters, chase the prospect nobody called back, or tell you which campaign produced last month’s closed deals. That’s why MKM builds the whole system.
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One connected system
Ads, pages, forms, automation and CRM built to work together, instead of separate suppliers who never talk to each other.
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Built around finance
Offers, qualification questions and follow-up designed for how asset and equipment finance is actually sold.
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Measured beyond the lead
Performance is judged on contact rates, applications and closed deals where your CRM data allows, not just cost per lead.
Proof
Built From Real Asset Finance Campaigns
The MKM Finance Growth System™ has been developed through hands-on experience building and managing acquisition infrastructure for an Australian asset finance business.
Not a theory or a template: work vehicle, truck and excavator campaigns across Meta and Google, finance-specific landing pages, lead qualification, CRM pipelines and automated follow-up, built and run for a working finance business.
Scope of work
Australian Asset Finance Client
- Meta Ads
- Google Ads
- Finance-specific landing pages
- Lead qualification
- GoHighLevel CRM
- SMS & email automations
- Conversion tracking
- Retargeting
- Creative testing
- Work vehicle campaigns
- Truck finance campaigns
- Excavator & equipment finance campaigns
From ad to opportunity
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01
Ad creative
Asset-specific creative for work vehicles, trucks and equipment.
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02
Finance landing page
A dedicated page built around one finance offer.
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03
Qualified lead
Qualification questions filter leads before they reach sales.
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04
Automated follow-up
SMS and email sent the moment a lead comes in.
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05
CRM / pipeline
Every opportunity tracked from first contact to closed deal.
Client and lead details are anonymised.
The objective isn’t simply generating cheap leads. It’s building an acquisition process that turns paid traffic into trackable finance opportunities.
Every lead can be followed from the campaign that created it through contact, application and a closed deal. That shows you what’s actually working, and where the budget should go next.
Verified results
Australian Asset Finance ClientPeriod: [CAMPAIGN PERIOD] · Channels: [CHANNELS USED]
Figures relate to a single client engagement and are shown for context only. Results vary with market, offer, budget, lead handling and sales process.
Who you’ll work with
Built By People Who Actually Work Inside Finance Acquisition
Mark McAveraFounder, MKM Media
Mark founded MKM Media with a focus on building practical client acquisition infrastructure for finance businesses. Rather than stopping at ad management, MKM works across the full journey — advertising, conversion, qualification, automated follow-up, CRM and optimisation.
That approach has been developed through hands-on work building and managing acquisition campaigns for asset finance, including work vehicles, trucks, excavators and equipment.
Fit
Built For Finance Businesses Ready To Grow
The system adds an acquisition channel to a business that already works. It isn’t a substitute for sales capability, and it isn’t a shortcut.
A strong fit if you…
- Run an established asset or equipment finance business
- Are already capable of closing finance deals
- Want an acquisition channel you own
- Have the capacity to handle more leads
- Are prepared to invest in growth
- Value proper tracking and follow-up
Probably not the right fit if you’re…
- Looking for free or very cheap leads
- Without capacity to handle more leads
- Expecting results overnight
- Not willing to follow up leads promptly
- After a generic, low-cost marketing service
Sound like your business? The application takes about two minutes.
Apply for a growth strategy callMarkets
Designed for Australia and the United States
Campaigns, offers and language are built for each market. The way an Australian broker markets ute and truck finance isn’t the way a US business owner searches for semi truck or heavy equipment financing.
Australia
For asset finance brokers and finance businesses
- Asset Finance
- Equipment Finance
- Truck Finance
- Work Vehicle Finance
- Commercial Finance
United States
For equipment financing companies and brokers
- Equipment Financing
- Commercial Equipment Financing
- Truck Financing
- Heavy Equipment Financing
- Business Equipment Financing
FAQ
Questions Finance Businesses Ask
If yours isn’t here, it’s a good one to bring to the strategy call.
Apply for a growth strategy callThe full acquisition system around your sales team. That typically includes campaign strategy, ad creative and management across Meta and Google, finance-specific landing pages, qualification forms, automated SMS and email follow-up, CRM pipeline setup, conversion tracking and ongoing optimisation.
Your team handles the conversations, applications and lenders. We handle what gets the right opportunities to them. Exact scope is confirmed on the strategy call, based on what you already have in place.
No. Meta is often one of the channels, alongside Google and retargeting where it suits your market. But ads are only the first stage.
Most of the difference is made after the click: the landing page, the qualification, how quickly a lead is followed up, and whether you can trace results back to the campaign that produced them.
Established asset and equipment finance businesses. In Australia, that’s typically asset finance brokers and finance businesses writing work vehicle, truck, equipment and commercial finance. In the US, it’s equipment financing companies and brokers focused on trucks, heavy and construction equipment, machinery and business equipment.
You should already be closing deals, with the capacity to handle more leads.
It depends on your market, the finance products you focus on and how many opportunities your team can realistically handle.
We’ll recommend a starting budget on the strategy call, once we understand your goals and capacity. If the numbers don’t make sense for your business, we’ll say so.
No. Advertising spend is separate from MKM Media’s service fee and is paid directly to the advertising platforms. Recommended budgets depend on your market, finance products and growth objectives.
No. Lead-count guarantees tend to reward volume over quality, and in finance a lead that never reaches application isn’t worth much, however cheap it was.
What we commit to is building the system properly, tracking it beyond the lead to real opportunities, and continually improving what’s working. Results depend on your market, offer, budget and how quickly leads are followed up.
You’ll answer 7–8 short questions about your business, the assets you finance and how you currently win new business. It takes about two minutes.
You’ll then go straight through to book your Growth Strategy Call at a time that suits you. There’s no waiting for a callback. Before the call, we review your answers so the conversation is specific to your business: your current acquisition, where the gaps are, and what the system could look like for you.
Ready To Build A More Predictable Acquisition Channel?
If you’re already closing finance deals but want greater control over where your next opportunities come from, apply below and we’ll determine whether the MKM Finance Growth System™ is a fit.
- Short application
- No obligation
- Built for established finance businesses